Market Research is designed as part of a progressive procurement capability pathway and builds upon foundational learning provided through core public procurement programmes. This course focuses on developing practical, applied skills relevant to the medium complexity level and is suitable for both procurement professionals and business stakeholders.
The programme is grounded in real-world public sector challenges and aligns with Irish procurement practice, including OGP guidance and EU Classic and Utilities Directives. Participants will explore how the discipline supports decision-making, governance and value delivery across the procurement lifecycle.
The course emphasises practical application rather than theory, equipping participants with tools, frameworks and structured approaches that can be directly applied in their roles. It supports improved outcomes in areas such as compliance, efficiency, market engagement, supplier management, sustainability and innovation.
The content reflects current and emerging priorities including ESG, digital procurement, and the use of data and AI. It is particularly relevant for those seeking to deepen expertise in this area or to better collaborate with procurement functions. Overall, the course contributes to building a more strategic, informed and capable approach to procurement, enabling organisations to move beyond transactional activity and deliver measurable value.
Capability Framework Alignment:
Supports Civil & Public Service Capability Framework through: Strategic thinking and decision-making, Digital innovation and data utilisation, Governance, compliance and accountability, Collaboration and stakeholder engagement, Delivery, performance and continuous improvement
Learning Outcomes
By the end of this session, participants will be able to:
- Apply a structured approach to market research in public procurement
- Use systematic methods to gather, analyse, and interpret market data effectively.
- Use data and insights to inform procurement decisions
- Base decisions on reliable evidence, insights, and clear evaluation of options.
- Improve compliance, efficiency, and value delivery through effective market analysis
- Ensure adherence to requirements while optimising processes to deliver better outcomes and value
Who Should Attend
This series is suitable for:
- Procurement professionals
- Budget holders and contract managers
- Project and programme managers
- Policy and operational staff involved in procurement
- Senior leaders responsible for delivery and governance
