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The failure to apply effective reputational risk management systems can leave an organisation vulnerable to major crises and possible regulatory investigations. It can be a key business challenge with substantial implications on an organisation’s brand value and revenue.

Our half day webinar will provide participants with a thorough understanding of effective reputation risk management by providing insight into which areas of risk will be most crucial for organisations. Attendees will learn what are the current best practices for capturing and managing reputation risk, and which approaches work best. The seminar will also focus on the areas that will require the most attention in the future for better reputation risk management.

This training event should be attended by Public Sector professionals working in the areas of corporate governance, boards of governance, regulatory compliance, communications, and people management.



Learning Objectives:

  • Defining reputation and reputation risk
  • The essential ‘building blocks’ of effective reputation risk management
  • Developing an effective issues/risks assessment framework
  • Implementing a robust risk response mechanism
  • Embedding reputational risk awareness into the day-to-day operations of the business



Our trainer

Our trainer has experience in all areas of corporate reputation management for his Irish and international clients in the financial services, FMCG, retail, professional services, pharma and tech sectors. His expertise areas include strategic issues and crisis advice, stakeholder engagement, executive profiling, media relations, media training and long-term reputation management programmes.

He holds a master’s degree in Public Relations from DIT and he is also an honours graduate of University College Cork’s Commerce degree with a major in marketing and minor in management.

Since early in his career, he has been passionate about reputation management and its benefits for his clients. His enthusiasm for his profession coupled with his client work has seen him represent Ireland at the Young PR Lions competition at the Cannes Lions and he was the inaugural winner of the inaugural PRII/PRCA/CIPR Young Communications Professional of the Year for Ireland. He was also the first Irish based reputation professional to feature on PR Week UK’s 30 Under 30.



Full Course Details

Title: Reputational Risk Management
Date: Friday 15th October 2021
Time: 9.30am – 1.00pm
CPD: 3.5 CPD Hours
Method of Delivery
: Online
Fee: €325



Tailored Training 

All of our open programmes can also be run on an in-house basis. For more information, see our page on In-House Training.



Multiple Delegate Discount

3+ Delegates – 5% Discount
5+ Delegates – 10% Discount
10+ Delegates – 15% Discount

To avail of our multiple delegate discount for 3 or more delegates, you must email registrations@pai.ie with the name and details of all those you wish to book. All those you wish to book on must be booked at the same time.

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